Campaign Rhetoric Word Map · PCA strategy

stuff pole (−)people pole (+)hand-picked anchors

From Amanda Loehrke, Max Welch, and Christopher Hare, “Stuff vs. People: Ideological Perceptions and Dimensions of Candidate Rhetoric” (conference draft, 2026); draft results. Campaign text from CampaignView (Case 2025; Porter, Case, and Treul 2025); perceived ideology from Hassell, Heseltine, and Reuning (2025). christopherdanielhare.github.io

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